Getting Over the Dreadful “I Don’t Know What to Post About” Feeling
As soon as you hit a wall in terms of ideas, the pressure to consistently produce high-quality material could become unbearable. But if you know what you’re doing, you can keep producing material indefinitely and have people interested.
This article dissects a methodical strategy for coming up with consistent content ideas, which is based on an informative infographic.
Initial Step: Establish Your Content Foundation
It is critical to identify your primary themes before beginning to write. All of your posts should be based on your content pillars. Consider the following questions:
Where do you shine? (for instance, design of content, branding, and digital marketing)
Just who are you writing for? Examples of such people include business owners, chief executive officers, and designers.
Tell me what you have to offer. (like, say, web design, coaching, or personal branding)
Just What Are the Content Pillars?
Posts that adhere to content pillars are more likely to be current and appealing to the intended readers. Your material will never be haphazard; instead, it will always be relevant to your skills and company objectives.
Second Step: Establish Your Content Objectives
There are three main objectives that your material should strive to meet:
Progress: Captivate and connect with your target demographic.
Make your knowledge and experience stand out.
Sale: Find problems and propose solutions.
In order to stay on track and have an impact, every post should relate to one of these objectives.
Question Properly (Step 3)
Here are 22 strategic questions to help you come up with content ideas when you’re at a loss:
Concerning Your Task and Target Market:
So, what’s the deal?
With what tales can I regale you?
What victories am I able to contribute?
From my clients, what do I learn?
Which threats does the industry face?
How can I assist customers?
Asking me, what do clients want?
How many common misconceptions exist in this field?
Some Thoughts about Myself and My Career:
In what ways is my client suffering?
Just what are my client’s objectives?
How did I improve my abilities?
Which collaborating win do I prefer?
What procedures am I able to divulge?
I am looking for a case study to share.
Which setbacks were the most painful for me?
Discussions on Personal Development and Experience:
Which sectors/objectives are a good match for me?
I am looking for stories to tell.
Concerning my job, what am I to say?
Am I able to disclose any client results?
How would you describe my abilities?
Concerning my job, what am I to say?
Who might benefit from this advice?
Industry Insider Hint:
Change “clients” to “peers” to make the questions relevant to your network if you don’t work with direct clients.
Step 4: Making Captivating Introductions
Making a captivating introduction is essential after you have a concept. Hooks entice readers and establish the context for your piece.
My background includes creating identities for brands for the past decade.
Next, develop an introductory paragraph for each content objective using this statement:
Example of a Growth Hook:
For thirty dollars in 2010, I designed my very first logo. My current employer is Nike.
Example of an Authority Hook:
In the past decade, I have developed over a hundred unique brand identities. Behold, the five most dangerous traps!
Example of a Sales Hook:
“How I created a brand identity that increased product sales by 24%.”
You can transform a single idea into numerous interesting posts by adapting hooks to various purposes.
Step 5: Select a Framework for Your Content
Your postings will be more organised and effective if you follow a structured strategy. Presenting four well-established frameworks:
1. Framework for Pain, Agitation, Ideal, and Solution
Assume a client’s problem area.
Outline the consequences of doing nothing.
Picture an ideal situation.
Make your answer visible.
Put a call to action (CTA) at the end.
2. A Framework from Zero to Hero
Talk about a setback that makes an impression on your listeners.
Give an account of a challenge you faced and the steps you took to rise above it.
Prove that your answer was correct.
Give your followers practical advice.
3. A Framework for Carousels (Perfect for Slides, LinkedIn, or Instagram)
Attach a hook to the cover slide.
Background (the essentials, the legends, or the history).
Disintegration under guidance.
Present findings.
Recap or bonus insight.
Click-to-Me (Follow, Share, DM) slide.
4. Quick & Easy Posts (Cheat Sheets)
Choose one subject.
No more than two or three fonts should be used.
Please summarise the main points.
Include graphics such as infographics or graphs.
Make it concise, easy to read, and provide steps to take.
Ending Remarks
Making content isn’t always a chore. A never-ending supply of interesting pieces is within your reach if you follow this methodical process: establish your content pillars, establish clear goals, ask pertinent questions, create powerful hooks, and use effective frameworks.
Extra Hint:
Quantity is a prerequisite for quality. Just get the ball rolling, tweak your strategy, and watch your progress grow.
Tell me the hardest thing about making content. Post a remark down below!
